Case Study: Debt Collection Agency Increases Revenue Thru Digital Messaging Campaigns

Case Study Collection-Agency-Increases Revenue Thru Digital Messaging
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THE CHALLENGE

A leading third-party accounts receivables company was searching for a more profitable way to engage consumers with special discounts and settlement offers.

  • Traditional communication channels like direct mail and telephone calls were creating delayed collection cycles
  • Manual outreach to consumers was labor-intensive and ate into already thin profit margins

According to recent studies 40% of consumers say they use their mobile phone as the primary method for checking emails

AND OVER HALF of all INTELLIGENT PORTAL PAYMENTS ARE MADE FROM MOBILE DEVICES

THE SOLUTION

Although this client was already using our Intelligent Portal™ for online payments and email platform to send automated notifications like payment reminders and e-receipts, they hadn’t used our campaign features.

  • We suggested our client start using our Intelligent Campaigns™ emailing feature to send special offers to consumers
  • We provided performance tracking with analytics to allow for split testing and campaign optimization
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Over 25% of Self-Service Payments

HAPPEN OUTSIDE OF NORMAL OFFICE HOURS

BUT 34% of Payments Coming From Consumers Clicking EMAIL CAMPAIGNS Links Happen Before or After Business Hours

THE RESULTS

After implementing our Intelligent Campaigns solution, payment portal traffic increased 7X.

  • Payment portal revenue jumped 67% and with such little costs to send emails, ROI calculated out to 21,677% return on investment.
  • With our campaign tracking features and advanced analytics, email open and click-through rates rose steadily to 25% higher than industry benchmarks
  • The massive increase in consumer visits led to a 37% increase in online transactions

Adding Digital Messaging Campaigns Drove

7X More

Consumers to Client's Payment Portal

Leading to a

37% Increase in Online Payment Revenue

Leveraging Our Tracking and Analytics Features, Client Improved Email Open Rates to

25% higher

Than the Industry Average

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